Meet the stylist who already knows your wardrobe.
Tenue looks at the clothes you already own — imported from your camera roll or Instagram in minutes — and dresses you for your actual life: the dinner, the wedding, the Tuesday. When something is genuinely missing, she tells you exactly why it belongs.
Private beta · iOS
Hi, I'm Alina. What are we dressing for?
Warm enough for 62°, dressed enough for the room — and you haven't worn the boots in three weeks.
Dress for where you're going.
Five steps, and only the first one asks anything of you.
Add your closet
Import from Instagram and Tenue finds the outfit photos, skips the scenery, and dates each look to when you actually wore it. Minutes, not an evening of photographing hangers.
Tell Alina what's happening
In your own words. "Dinner at 7." "A wedding this weekend." "First day at the new job." She reads the occasion the way a stylist does — dress code, weather, and who you're trying to be that day.
Get outfits from what you own
A complete look built from your own wardrobe, with a reason for every piece. Don't like the shoes? Swap them — the rest of the outfit holds.
She learns you
What you save, what you skip, what you actually wear. Your Style DNA sharpens with every look, and she stops suggesting the same three things.
Add only what belongs
When Tenue suggests buying something, it shows its work — which occasions it unlocks, which of your looks it improves — or it tells you not to bother.
Ask the way you'd ask a person.
No filters, no tags, no dropdowns. Alina works out the rest.
"What should I wear to dinner tonight?"
Reads the hour, the weather, and how dressed the place is.
"Build outfits for my trip to Lisbon."
Packs from what you own, for the climate you're going to.
"I have a wedding this weekend."
Knows the dress code before you explain it.
"Push me slightly outside my normal style."
One step further than usual — never a costume.
"Help me wear the clothes I keep forgetting."
Finds the pieces gathering dust and builds around them.
"What should I add to my wardrobe next?"
Answers with reasons, or tells you nothing is missing.
The ask
"I have a wedding this weekend."
What she considers
Dress code, the forecast, what's in your closet, and what you wore recently.
What you get
A complete look you already own — and a reason for every piece in it.
Not an outfit generator.
Anyone can shuffle clothes together. Tenue is built on an engine that understands proportion, colour, register and occasion — and it knows your closet well enough to be specific about it.
Why this belongs: a mid-brown leather boot unlocks four occasions you can't dress today, and improves six looks you already wear.
Your catalog, understood by a stylist.
For Shopify merchants, boutiques, brands, multi-brand retailers, stylists and resale platforms. Your pieces get recommended when they genuinely complete someone's wardrobe — with the reason attached.
Your closet is yours.
You choose what comes in
Nothing is imported until you've seen it and picked it. We show you the photos we think are outfits; you decide which ones we keep.
Your photos aren't a product
Your wardrobe photos are used to build your closet and style you. We don't sell personal data, and we don't show your photos to other users.
Recommendations you can audit
When we suggest buying something, we tell you why — which occasions it unlocks, which looks it improves. You can always disagree.
Leave with your data
Disconnect a linked account or delete what we've learned about you, whenever you want. Read the privacy policy.
Two people who got tired of a full closet and nothing to wear.
Tenue started as an argument about whether a machine could ever really understand how someone dresses. It is, more or less, still that argument — only now it gets us dressed in the morning.
Say hello.
Questions about the product, early access, press, partnerships, or telling us we're wrong about something. We answer faster than you'd expect for a company this small.
Merchants and brands — the form in Tenue for business reaches the right inbox faster.